Nortek has been a leading Manufacturer and Retailer of Led Lights and other components for both Residential and Commercial Spaces.
They approached me with a problem
They wanted a website to be their primary product showcase and catalogue for the Customers and Clients
Their main goal was to show their range of product in full glory and not become a portal of direct sale as they didn't want the hassle of Management Inventory and D2C fulfillment
Considering the requirements, a very modern and appealing website was designed in figma and developed in WordPress for the Client.
Homepage
– Big Images were used on the homepage with minimum text to make the product images the attention grabbers of the page.
– Dark mode was chosen by the client as it works with their current Branding.
The Catalogue
– The shop page features a short preview of the offerings and a side filter to find exactly what the user are looking for.
– Shop Navigation was designed in a way to easily jump to the category of product the user was looking for.
– An option to redirect and buy on Amazon was added if any direct customer wanted to order as Nortek already had sales channel established on Amazon.
Product Listing
– Product Page displays all the information about the product in details.
– A dynamic light simulator was designed so that users can see the level of brightness different wattage and colour of bulbs provide to make an informed decision.
About Nortek
