Nortek Led Website
Web design, graphic design, creative direction
Lighting Up Spaces
Nortek has long been a trusted name in LED lighting, designing and retailing solutions for both residential and commercial spaces. From living rooms to office towers, their products illuminate environments with efficiency and style.
The Challenge
Nortek approached me with a clear problem: their website wasn’t reflecting the true scale and quality of their offerings.
They envisioned the site as a digital showcase and catalog, a place where customers and clients could explore their full product range in all its glory. Importantly, they didn’t want a direct sales portal, avoiding the complexity of inventory management and D2C fulfilment.
The Solution
With these requirements in mind, I designed a modern, visually striking website in Figma and brought it to life in WordPress. The result was a digital catalog that not only showcased Nortek’s products beautifully but also aligned with their vision of an elegant, hassle-free online presence.
Key Design Decisions
Immersive visuals: Large product images with minimal text to grab attention.
On-brand aesthetic: Client-requested dark mode aligned with existing branding.
Seamless browsing: Shop page with previews, side filters, and easy category navigation.
Sales integration: Redirect option to Amazon for direct buyers.
Detailed product pages: Comprehensive specs for informed decisions.
Interactive tool: A dynamic light simulator to preview brightness and color variations.
